Sufficient Contact With Clients? What Constitutes "Regular" Contact?

The number one complaint that clients have with their realtors is that they do not communicate with them enough. If this is indeed true, then what is meant by "enough"? A phone call once a week? A personalized e-mail and a phone call once a week? An automated response from a listing service such as Trulia or Zillow?
Who determines what constitutes "regular" contact? Is it the clients? Especially with sellers, who may not see activity on their listing for weeks at a time, should they establish with their agents that weekly contact is necessary? Or bi-weekly? Via e-mail? Or even text message? Or should there be a real estate industry standard of contact with clients? Or should it be left to each individual seller/buyer and agent to determine what level of contact, and what type of contact is acceptable?
Courtesy of William James Walton, Sr. , Realtor, WEICHERT, REALTORS® - Briotti Group
Serving northern New Haven and southeastern Litchfield Counties (Waterbury, Wolcott, Prospect, Naugatuck, Middlebury, Southbury, Watertown, Thomaston and Plymouth)
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