William's Places: Do I Have To Live Somewhere Else In Order To Experience Success In Real Estate With The Internet???

Do I Have To Live Somewhere Else In Order To Experience Success In Real Estate With The Internet???

I may have gone about this the wrong way when I first thought about this, when I posted my poll about where realtors are located who use traditional methods of obtaining business vs. the new paradigms that seem to be driving real estate...

So let me put it this way: For example, in the Northeast, where families tend to be multi-generational and have lived in the same locale, the overall population tends to be on average older and educated in the time bc (before computers), I don't know if the vast majority of consumers in this area are using the internet as the major source of information about real estate. Or on the flip side, I am not certain that the majority of brokerages in the Northeast are deriving over 40% of their business from the internet (whether it be through ActiveRain, Trulia, Zillow, Realtor.com, or any major brokerage websites).

I noticed, however, both here in the 'Rain, and on Trulia, Zillow, Realtor.com, etc. that many realtors are active and doing considerable business as a result of their on-line activities in the South, Southwest, and Western parts of the country. From lead generation to actual closings, it appears that these areas of the country have a solid grasp on the power of the internet when it comes to real estate.

Is it my perception that's awry, or is this the actual state of things?

More importantly, what do you think is the source of this dichotomy, if it does, in fact, exist?

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Comment balloon 10 commentsWilliam James Walton Sr. • June 16 2009 08:35PM

Comments

I think you have to be generalized in your approach.. some referrals some prospecting some Internet

Posted by Eric Reid (Renaissance Realty Group of Keller Williams Atlanta Partners) about 11 years ago

I don't believe there is one sure fire technique.  I believe it is a combination, but some efforts may have a higher focus than others.  In areas such as yours, it may make sense to focus more on your farming and a bit less towards the internet.  In our area, where we have a large Military population, we focus more on internet and less to the farming.

Posted by Tim and Pam Cash, Real Estate Professionals - Clarksville TN (Crye-Leike (Sango)) about 11 years ago

I've met quite a few people in the Northeast who are generating quite a bit of business via the internet.  I suppose it depends on the consumer you are trying to target.  Either way, it's the new means of communication and will eventually dominate.  Keep at it!

Tina in Virginia

Posted by Tina Merritt, Virginia Real Estate (Nest Realty) about 11 years ago

Different strokes for different folks. I don't think it is smart to put all your eggs in one basket so to speak. Consumers reach us many different ways. I adjust for the market and who I am trying to reach.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 11 years ago

Sir William: When all is said and done, the only way to truly get your business is to actually do business. Our office gets a lot of it's business from the Internet, but our RE/MAX brand has a strong media and Internet presence. (i.e.   remax.com). But the best business comes from doing your job right so that the referrals will generate your best business. Plus in this market, all the rules are out the window so just don't lose an opportunity to get your name out there.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) about 11 years ago

Hi William: I agree with Eric - try a mix - some prospecting some Internet.

:)

Posted by Matt Listro, Your Credit Repair Expert (National Credit Fixers - Matt Listro) about 11 years ago

Eric - Definitely!

Tim and Pam - That makes sense. But I am not so sure that it is just a local disparity I've noticed.

Tina - Thanks. I've noticed those too, but nowhere near the numbers that I've seen for other parts of the country. It is encouraging to see success in my neck of the woods though!

Missy - Definitely not - I agree. But the point I have been trying to make is that I do belive that there are demographic differences which account for the corresponding differences in consumer responses to internet marketing strategies by realtors. If the differences aren't due to demographics, then I would like to know what is causing them.

Ed - I think you got to the heart of the matter. Some companies strength is in their internet presence. Others have some internet presence, but not a strong one, and their agents can't capitalize on that. Ultimately, you're saying that it is all a matter of time, correct? (P.S. why the "Sir" for me???)

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) about 11 years ago

Hi William ~ I too had noticed that at least here on AR other parts of the country are way ahead of the Northeast in terms of numbers of agents blogging here and elsewhere.  It's certainly true of my own city - very few agents are doing much besides a basic website. Not sure why - Cambridge is certainly online.  Mysterious for sure.

Liz

Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) about 11 years ago

YES

I have clients who are part of a group across the US, they post the same ads with the same titles and in the same area of free eClassified sites. In the south, one clients receives 15 (yes, FIFTEEN) leads a day from her ads. Two clients, one in LA and the other in Chicago, receive only a few a week. Are they a raindrop in the ocean compared to the client in the south who doesn't have as much competition? I have seen a HUGE difference in leads based on locality, product/service AND the days the ads are posted.

Posted by Billie Hillier, Savvy Home Realty Solutions (http://702IsHome.com) about 11 years ago

William...

The best approach is probably a little bit of everything. That seems to work for us. Every time we change our well rounded marketing plan it shows up in our stats. So, it can be said that a little of this and a little of that is a recipe to success. Or maybe I'm just full of crap :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 11 years ago

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